Welcome to Alver!
We have launched with our 100% natural EASY PROTEIN powder and three different Golden Chlorella packed biscuits. We are developing soups and sauces.
Our objective is to make tasty foods that are healthy and can be produced sustainably.
Mine Uran, a world-renowned authority on proteins, started Alver in September 2016 having identified an opportunity in the market for products that are genuinely healthy – rich in protein, vitamins, minerals and lipids – and that provide a plant-based sustainable source of protein. Alver is the world’s first company to produce everyday foods with the nutrient dense Golden ChlorellaTM.
The business started trading in October 2016 in a successful trial period to assess market potential. Products were sold through independent shops in and around Geneva. Feedback has been very positive with a loyal client base. Consumer research carried out online in November 2016 confirmed the opportunity.
The opportunity is to develop a brand with unique appeal and to position it at the premium end of mainstream healthy products market, offering "protein plus" by focusing on 3 growth drivers in order of priority
ENJOY OUR FOODS THAT DO YOU GOOD
Mine Uran is a globally recognised expert in protein. She is an industrial engineer with an MBA and has led teams at Unilever and DuPont (receiving the Marketing Award in 2008), and in 2013 was headhunted for the position of Head of Protein at Nestlé. In 2014, Mine was invited to the White House to discuss the future of sustainable protein. Earlier this year, Mine decided to leave Nestlé to concentrate specifically on the development of micro-algae, as she believes this will help solve the increasingly worrisome protein issue.
Having spent years reviewing all the sources of protein, from animal and plant, she has come to the conclusion that golden chlorella is the protein and wonder ingredient consumers have been waiting for.
Majbritt has been part of shaping the Alver strategy and supporting Mine’s dream for a more sustainable world. Majbritt is an economist with an MBA. She started her career on the trading floor at Morgan Stanley, moving on to strategy consulting at Monitor/Deloitte and has spent the past 10 years building the Guardian Wealth Management office in Switzerland.