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alver anuga 100 jahre

Event: Alver at Anuga Cologne, Germany – 05. – 09. October 2019

Anuga is a biennial international trade fair for the global food industry. It is the largest and most important food and beverage fair in the world and highlights new markets and new target groups, global trends and hot topics.

Taking place every two years in Cologne, alternating with SIAL Paris, Anuga brings together exhibitors, visitors, media and other stakeholders from around the world. Because of its scale, this trade fair, and all involved, enjoy lot of visibility internationally. In 2017, Anuga counted 7,405 exhibitors and around 165,000 visitors!

The exhibition concept of Anuga is unique. With 10 trade fairs under one roof, it brings together supply and demand in a targeted manner.

Participating in this trade fair is a fantastic networking opportunity and we are delighted to be part of it this year.

Alongside other Swiss food companies, Alver will be present at the Swiss Pavilion at Anuga.

Anuga 2019: Taste the Future

The video below is a wrap of the event in 2017. Tune in to get an impression of the ambiance at the fair.


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Anniversary edition 2019: 100 years of Anuga

In 2019, Anuga is celebrating its 100th anniversary – a remarkable sign of its long-term support of the industry. The first Anuga took place in Stuttgart in 1919 with the participation of around 200 German firms. Based on the concept of an annual touring exhibition, further events of the General Food and Luxury Exhibition were staged, among others in Munich in 1920, in Berlin in 1922 and in Cologne in 1924. With around 360 exhibitors and 40,000 visitors, the first Anuga in Cologne was the best event since its inception, which is why the organisers opted for Cologne as the permanent location. In 1951, for the first time, over 1,200 exhibitors from 34 countries took part, whereby Anuga ultimately established itself as the central international business platform for the food industry in Cologne scheduled every two years. Over the course of time, due to the staging of leading trade fairs such as ISM and Anuga FoodTec, the trade fair advanced from being a food and processing platform into becoming a trade fair purely for food and beverages. In 2003, the Anuga “10 trade shows under one roof” concept was implemented. Today, with 7,405 exhibitors and around 165,000 trade visitors from the trade and out-of-home market, Anuga has developed into the leading global trade fair for food and beverages.

Organizational Information

Date: 05. – 09. October 2019
Location: Koelnmesse GmbH, Messeplatz 1, 50679 Cologne, Germany
Opening hours: for trade visitors daily from 10:00 a.m. to 6:00 p.m., for exhibitors daily from 9:00 a.m. to 7:00 p.m.
Tickets: Get your ticket here >>>

Short Company Portrait: Alver Golden Chlorella

Alver Golden Chlorella is a Swiss startup founded in September 2016. The co-founders are Mine Uran, CEO (previously R & D Manager proteins at Nestlé, 20 years of scientific research on the ideal protein from non-animal sources) and Majbritt Byskov-Bridges COO (recognized financial economist).

Alver develops and produces foods with vegan, sustainable protein. This is primarily obtained from the microalgae Golden Chlorella.

Alvers mission is to produce nutritious, tasty and healthy foods that feed the growing world population while protecting the environment.

In 2018, Alver was awarded first prize at the Grand Prix Generation Entrepreneur, Switzerland, and also received the EIT Food Award in the Mass Challenge Acceleration Program in Switzerland. The company was also one of the finalists of Agri & Co 2018, Freiburg. In 2017, Alver was named Best Natural Ingredient at the Startup Innovation Challenge in Frankfurt.

“Anuga is the highlight in our trend calendar 2019. We are honored and proud to present our startup Alver, which is deeply rooted in Switzerland, in the Swiss Pavilion of Switzerland Global Enterprise, to an international audience in Germany. We are also looking forward to meeting companies with similar interests at this important trade show. We look forward to being part of this creative and future-oriented melting pot.” Mine Uran, Co-Founder & CEO, Alver Golden Chlorella,

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